Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

Specifically, Frederick’s has upgraded the construction, colors and fabrics of its clothes. “All our products have a distinctive Frederick’s feel to them,” LoRe boasts. “They’re high quality, attractively priced and fashionable. We take sexy and make it fashionable and approachable to make customers feel confident.”