Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

Deal Fuels Sourcing and Merchandising
Another by-product of the Movie Star merger is its on-the-ground sourcing capabilities. “We partner very well with our manufacturers,” LoRe says, “to create a seamless supply chain by bringing in Movie Star. We have greater speed to market and better margins. Movie Star will be one part of our sourcing strategy. The other part is to continue to work with our other suppliers and vendors to create a full line of products for the market.”