Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

In addition, Abacus has provided insight on the purchase patterns of the best personas to clone them successfully, leveraging the data within the Frederick’s database and in relation to these customers’ external purchases. Customers different “seduction needs” are, according to Sabot, “reflected in the purchase patterns that modeling can capture as we see the holistic purchases of the prospects and housefile names.”