Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

A Customer Persona Breakthrough
Staying in tune with the Hollywood interests and fantasies of its customers is only half of the formula. Frederick’s keeps its brand fresh by staying in step with its customers’ lingerie needs. “We focus on knowing our customers, seeing where our customers are going and checking with them,” LoRe says.