Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

In fact, the company’s ties to Hollywood and the entertainment industry out West were particularly apparent during the recent writers strike. More than one-third of the company’s stores and customers emanate from California. “So we were hurt by the writers strike,” LoRe says. “It not only affected writers, but also actors, hairdressers, even people who shoot our catalogs.”