Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

Take a stroll down Hollywood Boulevard today and you’ll find it’s not as sleazy or creepy as it once was. Urban renewal has been in full force with the rise of the Kodak Theatre (home of the Academy Awards) and the Hollywood & Highland Center shopping complex adjacent to the reinvigorated and timeless tourist attraction, Grauman’s Chinese Theatre.