On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

As a B-to-B cataloger of generators, heaters, pressure washers, snow-blowers, and automotive equipment, Northern Tool + Equipment (www.northerntool.com) certainly is strictly business, as many B-to-B marketers tend to be. But that doesn’t mean this cataloger neglects to show its online customers where it’s from or how it can be contacted.