On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night
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Paul Miller
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In my book, the other key ingredient to letting consumers know they’re dealing with reputable companies — particularly online — is to clearly show your headquarters address and phone number. Show them you’re for real, that you have a physical address, that you’re established. Blair also handles this pretty well right on the bottom of its homepage, showing its full address.
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Paul Miller
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