On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

So it’s a good thing Blair does the nice job it does to inform customers and prospects what it’s all about on its Web site. All I needed to do was to scroll to the bottom and click on “About Blair” (www.blair.com/webapp/wcs/stores/servlet/LandingPageView?langId=-1&storeId=10001&catalogId=10001&landingNavigation=true&landingPage=StaticPages/about_blair). There, I found a choice of links, including The Blair Story, which gives a thorough run-through of how John Blair first developed the company nearly 100 years ago; Career Opportunities; Visit Our Stores and Spotlight On Our Hometowns. The last link focuses on the towns in which Blair’s facilities are located, which is a little unusual, but certainly a nice piece of comfort food for consumers unsure they’re dealing with a reputable business.