On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

Overall, I found it gratifying to see that unlike some pure-play marketers, who for whatever the reason prefer to remain somewhat anonymous with regard to who they are, most catalogers handle this pretty well. See if you agree…

Not Quite a Household Name

Blair (www.Blair.com), which sells apparel and domestics, is certainly a well established name in the industry. But it’s not quite a household name in the mainstream, being that it targets a mostly mature audience and that it doesn’t operate a retail chain (although it does operate a store at its Warren, Pa., headquarters and two factory outlets nearby).