On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night
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Paul Miller
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It’s an engaging story indeed, and can only put a less-than-comfortable prospect at ease when considering buying something from the cataloger. This kind of effort gives your company a face, which is something consumers want to see. I hadn’t planned to review Sierra Trading Post, but what the heck, it gets an A+ as well.
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Paul Miller
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