On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

The consumer electronics catalog distributor DBL Distributing (www.dbldistributing.com) has a different approach, but for the most part, does all the right things. When you click on this B-to-B cataloger’s “About DBL” button on the lower left side (www.dbldistributing.com/index.php?main_page=information_manager&pages_id=7), you get a company mission statement, a big photo of DBL’s headquarters and paragraphs below it, which cover such key customer service features as product selection, delivery, pricing, fulfillment, and the fact that there are no minimum order sizes. When you click on the “Contact Information” button a little below the “About” button (www.dbldistributing.com/index.php?main_page=custserv_manager&pages_id=4), you’re also treated to a big photo of an office with a view of the Arizona desert, contact phone numbers and e-mail addresses for sales, customer service, Web site support, and even the company’s hours of operation. And under “Mail,” DBL lists its Scottsdale headquarters address. All bases are touched for an A+.