On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

Some companies prefer to keep their parent ownership low-key. But Eastbay openly discusses its 1997 sale to Woolworth (which later changed over to Foot Locker), how “an era ended” in 1999 when its co-founders retired, and so forth.

And right there, at the bottom, you get President/CEO Dick Johnson’s name, address and (local) phone number, as well as Foot Locker’s Chairman/President/CEO Matthew D. Serra’s complete contact information. Eastbay gets an A+ in my book.