On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

Play Up Your Parent?

Then I got to the athletic shoe merchant Eastbay (www.Eastbay.com) and I went “ahhh…,” because this company really gets it right. Scroll to the bottom, find the “Company Information” link (www.eastbay.com/content/custserv/help--contact/Q--2/), and bingo, you get a write-up on what this company is all about, what it has to offer and its history.