On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

As for HearthSong’s “About Us” (www.hearthsong.com/hearthsong/about/index.asp) and “Company History” (www.hearthsong.com/hearthsong/about/history.asp) links, both tell a fairly thorough story that’s plenty convincing for the most skeptical of shoppers. But I was a little put off by the “Contacting Us” link (www.hearthsong.com/hearthsong/service/contact_us.asp), which I could only find upon clicking on the “Customer Service” link. It only includes an e-mail form and an 800 number.