On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

You simply need to scroll to the bottom of its home page to find its “Company Info” and “Contact Us” links. That’s obviously nothing unusual, however, some companies don’t offer a lot when you click on these links. But Northern Tool offers a fair amount of information. In the “Company Info” link (www.northerntool.com/companyinfo), the company briefly explains the various ways you can order: Web, catalog, retail stores and overseas Web sites.