How to Become an Omnichannel Retailer

Retailers are quickly finding time savings as an important tool to breaking down barriers. Allowing customers to bypass the checkout line through use of a mobile app gives retailers a new opportunity: the ability to capture new data points and gain more insightful details into how customers shop. This information could allow retailers to find the best way to market directly to an individual, but will the buy-in be great enough? How useful the data is will depend on getting customers to download a specific app and trust it's secure enough to process their transaction. Traditional store security can't do this and trusting the app isn't optional to consumers in this scenario.