How to Become an Omnichannel Retailer

Creating a higher level of utility is only accomplished if customers truly appreciate the service. A good example is a loyalty card or membership program. By transferring this normally cumbersome analog process to a digital framework, the benefits are easily seen — namely, ease of access and time saved. The sign-up process usually can be finished in just a couple minutes online and customers can start using it right away, without need for a four week to six week lag time.