How to Become an Omnichannel Retailer

What's the holdup? Instead of seeing an opening, many retailers aren't embracing the technological advancements fast enough. That's a mistake. With today's connected consumer, an engagement in the digital world can easily open a new entry point into a brick-and-mortar store. It's no longer an either-or situation. The onus should be on creating a seamless shift from one to the other, not battling one against the other.