Omnichannel Personalization Sits at the Top of Retailers’ Holiday Wish Lists

Retailers must gain a better understanding of their mobile customers at a more granular level, segmenting them by characteristics such as device type and operating system, and measuring them by metrics such as site visits, time on site and types of content accessed. This kind of detailed insight enables retailers to tailor the mobile experience according to the user's interests and helps to prioritize marketing efforts for the greatest returns.