Omnichannel Personalization Sits at the Top of Retailers’ Holiday Wish Lists

But even as consumers are spending more online, they're becoming increasingly intolerant of marketing that's irrelevant and inconsistent. If the messaging isn't congruent with their interest, consumers will simply pay less attention to the brand and be less willing to buy its products and services.

At the top of retailers’ holiday wish lists, personalization should be the centerpiece of all marketing initiatives this season. A customized experience is critical to delivering a stellar online shopping experience and driving cross-sell revenue across all channels. Retailers not investing in a customized experience are simply risking business and mindshare to more engaging competitors.