Omnichannel Personalization Sits at the Top of Retailers’ Holiday Wish Lists

The holidays offer retailers a wealth of opportunities to cash in on strong online sales, but with consumers now conditioned to expect an even better holiday shopping experience year after year, their expectations will be running at an all-time high this season. Today's shoppers demand a buying experience that's highly engaging across all channels, be it in-store, online or on their mobile devices. Anything short of that could cost retailers critical holiday sales in an ultracompetitive environment.