Tips for Managing Attribution in an Omnichannel World, Part 1

And yet, this scenario is becoming more common as consumers expect to engage with retailers seamlessly across channels and digital advertising takes on ever greater importance. According to research conducted by Deloitte Digital, digital across all platforms — desktops/laptops, tablets, smartphones — influenced 36 percent of in-store purchases in 2013 vs. 14 percent in 2012. This trend shows no signs of slowing.