Old Sidebar - Marketing Your List

With her vast experience in the list business, Silverman could walk into Reader's Digest and know exactly what to do to maximize the profitability. But how would the average direct marketer go about putting a list on the market?

At The Direct Marketing Association's List Day last August the question was posed: "When does it pay to manage a list in-house?" Karen Isenberg of Direct Media suggested that for a list to be efficiently marketed in-house, it should generate at least $500,000 a year.