Old Sidebar - Marketing Your List

Recently, Reader's Digest decided to put some icing on its cake and started offering its vast list for rental for the first time in its history (see TM Jan. '98, pp. 54-59). To engineer this extraordinarily complex project, it hired Diane Silverman, the knowledgeable and enormously capable list manager who had been with Doubleday for years. Silverman works in close consort with list management/brokerage giant Direct Media.