Old Sidebar - Marketing Your List

Some marketers, including AARP and the American Bible Society, do not allow their lists into commerce at all. For most, however, list rental represents icing on the cake. After all, to generate income, a mailer only needs to switch on a computer and run the names. The cost may just be $1.00 per thousand; however rental income from those names can be as much as $75 to $150 or more per thousand. In short, this is an enormously profitable sideline.