Prospecting: Office Depot Engages Prospects With Mobile Back-to-School Campaign

“We’re very excited about this national campaign, which deploys SnapTag’s best-in-class mobile technology to engage our customers on a more conversational level,” said Diane Nick, vice president of marketing for Office Depot, in a press release prior to the launch of the campaign. “Office Depot along with our premier partners have provided great incentives for back-to-school shoppers to visit our stores. And, most importantly, customers are able to redeem their rewards on the spot with no waiting, no hassles and no paper coupons.”