Prospecting: Office Depot Engages Prospects With Mobile Back-to-School Campaign

This integrated mobile/in-store campaign helped Office Depot capture a high percentage of first-time buyers during the all-important back-to-school shopping season. It’s believed that Office Depot is the first retailer to deploy a mobile 2-D barcode solution on this level. The campaign helped to not only drive traffic (many first-time customers included) into Office Depot’s retail stores, but it engaged shoppers and created a positive experience for them with the brand.