Numbers Tell a Story

For Better Results

SQUINCH is as much about interpreting data as it is about crunching numbers. While you could evaluate data in almost any conceivable way, the following views generally yield the greatest results:

Category analysis. You want to identify the most meaningful relationships between certain indicators. Answer the following questions: Which categories generate the greatest percentage of sales relative to the percentage of the overall offering they represent? How about versus the overall space percentage they represent?