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These retailers’ experiences mirror the findings of a Shop.org report released at the event called Organizational Structure for the Future of Retail: The Digital Effect. The report was sponsored by DataStax and undertaken with research partner Okamura Consulting.
Two key findings from the study were that there’s no single path or best practice in retail organization design, and the key to the right organizational structure depends on the maturity of the e-commerce business and its readiness to integrate digital skills and teams into the full business.
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