My Macy's Makes Splash in Personalizing the Customer Experience

1. My Macy's. Macy's gets information from the field — what colors, styles, scents do the consumers want more of? "Our goal is simple, said Sachse. "It's to be the best national local retailer on the face of the earth and we think we have the mechanism to do that in My Macy's."

2. Omnichannel. "If we own it, you should be able to buy it whenever and wherever," Sachse said. "It's not just about marketing or commerce, but about optimizing everything in the customer's journey." However, it was noted that there are new mediums to connect with consumers coming out every day. Don't stay focused on one medium, but constantly optimize all channels for the best experience, Sachse advised.