My Macy's Makes Splash in Personalizing the Customer Experience

"Seven out of 10 Americans visit a Macy's store or macys.com every year," said Peter Sachse, CMO, chairman and CEO of Macy's and Macys.com. "We don't need any more customers, we need the customers we already have to spend more with us. Therein lies the loyalty. We put the customer at the center of all decisions we make."