From the NRF BIG Show: 8 Innovations in E-Commerce, Part 1

Bass’ take: "I give this a thumbs up. This is the next step in content syndication, and allows shoppers to shop for merchandise when they're online."

Myers’ take: "I also give this a thumbs up, but retailers shouldn't put their entire assortment on the [social media] site. I'd put excluive offers up specifically for fans, such as a deal for a great pair of cowboy boots, for example. But I wouldn't spend more than a couple of hours a week on it."