From the NRF BIG Show: 8 Innovations in E-Commerce, Part 1

Myers’ take: "I also give this a thumbs up. This should increase conversions as well as interactions between highly qualified shoppers."

4. E-commerce everywhere. The concept of e-commerce as a transactional experience within brands’ Facebook pages was then bandied about by the panelists. The Home Depot and J.C. Penney's Facebook stores were cited as examples.