From the NRF BIG Show: 8 Innovations in E-Commerce, Part 1

3. On-site conversations. The panelists then discussed the conversation page on Nordstrom.com, which brings together a series of stories, blog posts, style lookbooks, Twitter feeds and Facebook links.

Bass’ take: "Customers trust other customers. But in order for this to work, you have to keep people on the site interacting."