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3. On-site conversations. The panelists then discussed the conversation page on Nordstrom.com, which brings together a series of stories, blog posts, style lookbooks, Twitter feeds and Facebook links.
Bass’ take: "Customers trust other customers. But in order for this to work, you have to keep people on the site interacting."
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- Companies:
- Home Depot
- J.C. Penney
- Nordstrom
- Places:
- New York City
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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