From the NRF BIG Show: 8 Innovations in E-Commerce, Part 1

Bass’ take: "I give this a thumbs down. When I was at Lands' End, we pioneered using live customer help on our site, and hardly anyone used it. If you want the social experience of shopping with your friends, then you go to stores and shop. I don't think this is the way people shop online."

Myers’ take: "I give this a thumbs down as well, but because of the scalability factor. Even if it works, scaling it and figuring out how to use it on different brands and for multiple generations would be difficult."