From the NRF BIG Show: 8 Innovations in E-Commerce, Part 1

2. Interactive shopping. Mooney pointed out how apparel and accessories specialty retailer Wet Seal has a real-time, interactive social shopping application on its website that enables visitors to instantly send an invitation to their friends on Facebook, AIM, Bebo and ICQ to shop together on the site. Friends browse together with an unobstructed same view while they scroll, navigate and mark up pages in a synchronized shopping experience. The technology platform is designed to break down one of the biggest barriers for online retailing — the inability for shoppers to quickly and easily get opinions from friends and family on potential purchases.