From the NRF BIG Show: 8 Innovations in E-Commerce, Part 1

Bass’ take: "I give this concept a thumbs up, and would refer to it as customer-centric merchandising. Customers like hearing from other customers."

Myers’ take: "I also give this a thumbs up. These end-user comments make the site a destination, a place that folks would want to visit regularly. It's also a low-cost way to get great content, and helps improve conversion rates because this kind of content is searchable through SEO."