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Bass’ take: "I give this concept a thumbs up, and would refer to it as customer-centric merchandising. Customers like hearing from other customers."
Myers’ take: "I also give this a thumbs up. These end-user comments make the site a destination, a place that folks would want to visit regularly. It's also a low-cost way to get great content, and helps improve conversion rates because this kind of content is searchable through SEO."
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- Companies:
- Home Depot
- J.C. Penney
- Nordstrom
- Places:
- New York City
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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