From the NRF BIG Show: 8 Innovations in E-Commerce, Part 1

Here are the first four of the eight concepts discussed, along with Bass’ and Myers’ takes on them:

1. User contributed merchandising. Mooney discussed how outdoor goods e-retailer Backcountry.com leverages user-contributed marketing — i.e., gathering comments about its brand and the brands it sells, then using that content as a merchandising tool.