5 Strategies for Mobilizing Your Brand

4. Optimize for return on investment. Savvy brands view mobile as a new type of canvas, not simply a smaller replica of their existing brand landscape. Rather than shrinking your brand to fit in consumers’ back pockets, develop an optimization strategy to make it shine brightly in the evolving space of smartphones and tablets. Mobile optimization takes brands further and faster by creating compelling experiences that inspire fresh consumer interactions, exploration and transactions.