5 Strategies for Mobilizing Your Brand

3. Mobilize for commerce and connectivity. The "e" in e-commerce has evolved from its original meaning (electronic) to one infused with a more mobile joie de vivre: everywhere. Mobile commerce is making its mark in multiple ways. Not only is it allowing consumers to buy directly from mobile websites and apps, but it's also serving as the connective tissue that powers purchasing as well as sharing for decision support in other channels. This kind of O.P.E.N. mobile commerce connectivity isn’t just a nice to have concept for brand futurists. It’s already happening, and happening quickly, as mobile aligns with other channels to shape more compelling commerce experiences than they could individually.