5 Strategies for Mobilizing Your Brand

Mobile creates opportunities not just to be always-on, but always reactive, responsive and available for consultation. Make the most of this ever-present channel by engaging consumers with 24/7 brand experiences that fit into their fast-moving lives. Catch up with them at the checkout stand with brief, on-brand games and polls (e.g., Gain’s Get a Sniff of Me Quiz). Excite consumers with the immediacy and evanescence of mobile flash sales, or meet them at the airport gate with geo-targeted features on stores and sales in the city where they’ve just landed.