5 Strategies for Mobilizing Your Brand

2. Create always-on experiences. Mobile elevates itself to a new level of importance for consumers and brands because the expectation and experience is 24/7. Now that consumers can find everything from a clean restroom (via the Charmin-sponsored Sit or Squat app) to a great place to eat nearby (e.g., Urban Spoon's app), their demands and expectations reach beyond the destination site or brick-and-mortar store.