November’s A chat with Ashton Harrison, founder, president/CEO, Shades of Light

CS: You said funding was a problem initially. Could you elaborate on that?
AH: When it was all said and done, the catalog cost us about $1 million to get started. So that kind of funding … people have to realize that you have to have a lot of bucks in your pocket before you can turn a profit with a catalog. And it’s probably closer to $3 million to start one now.