November’s A chat with Ashton Harrison, founder, president/CEO, Shades of Light

CS: How did he help you? What did he teach you about?
AH: He taught us about catalog layout, where to print, what kind of paper, how to get lists, what kinds of names to mail, how many to mail, what to do about prepress. He just taught us about the industry as a whole, what to do and what not to do.