Prospecting: Facebook Ads Resonate With 36-55 Age Group for Norton
"Not everyone in this age group had a computer in their home growing up," says Colleen Edwards, president of technology marketing and PR firm PowerMark, which created the campaign for Norton. "Most know how to use a computer, but don't necessarily know how to fix theirs if it becomes slow, bloated or infected." However, "this age group is action- oriented. If they have a problem and are told about a solution, they take action."
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- Colleen Edwards
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