Prospecting: Facebook Ads Resonate With 36-55 Age Group for Norton

The Facebook ads, which had about as much selling space as a matchbook, featured funny caricatures of issues PC users may have, such as waiting for the computer fairy to come make their stalling PC better (with a pic of a grown, scruffy man in a fairy outfit) or having their PCs slowed down by vampires (which featured art suggestive of the Twilight books and movies). The campaign encouraged social engagement as well by asking viewers to vote for their favorite ads.