Prospecting: Facebook Ads Resonate With 36-55 Age Group for Norton

● New channels are often stereotyped as "what the kids are doing," but increasingly social networks like Facebook and Twitter have turned out to be good places to reach older adults. Norton, maker and seller of PC antivirus and performance software, recently launched a Facebook ad campaign to boost downloads of its free PC Checkup performance and virus analysis application and raise awareness of its services-oriented product NortonLive. The campaign saw a 387 percent higher response from the 36-55 age group than any other, and a 13 percent action rate (downloading the PC Checkup), well beyond the goal of 1 percent.