Northern Tool Addresses Accuracy

According to Wermerson, the technology was so easy to install that the company was in beta testing within a week. "We had to do some modifications with order entry and customer interface, but that was it," he states.

Because of the new technology, U.K. returns due to incorrect addresses have dwindled to almost zero, says Wermerson. Additionally, the software's accuracy has enabled U.K. call center reps to shave an estimated 15 to 20 seconds off of each call to Northern Tool's toll-free order line.