Norm Thompson proves that—contrary to popular belief—environmental sustainability and sound fiscal practices can go hand-in-hand

By Reported Donna Loyle

Even more cost savings were realized from another employee-generated idea: Stop using envelopes to send requested catalogs. What’s more, response from this particular test actually went up. The reduced cost of paper envelopes and the increased response, Smith says, has added about $100,000 a year to the company’s bottom line—just from this one initiative. Even small operational changes like this, he continues, can improve both the environment and profitability.